Get Personal To Connect With Your Audience

Evidence suggests a strong link between the sharing of deeply personal information and readership.  Not just things like a favorite color or food, but real important stuff, like one’s shoe size.  Medium.com is littered with ordinary folks who share intimate details about themselves, accruing more followers than Jesus—Jesus is the hispanic guy who runs the awesome local food truck in my home town.

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Ant Wars India: Conclusion

The ant wars are over. It’s been over a week since we saw our last ant. It is impossible to describe just how pleasant it is to be able to leave dishes in our sink again for our maid to wash. We’ve been spoiled over the last 18 months and doing dishes was a serious downer. But here we are a week later, a sink full of dishes, and not a single ant in sight. What happened?

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